Overview
Don Julio is a renowned brand known for its premium tequila, embodying rich tradition and quality. Lida Glassware was approached to design and produce a distinctive mini glass mug that would resonate with Don Julio’s prestigious image.
Process
Our client is an international promotion and premium company in Mexico. They got the event from Don Julio with this mini glass mug. We discussed the final plan and get approval. That was to make glass mug, then make black painting including white Don Julio Logo.
After confirming all specific requirements with client, we firstly made a design artwork for confirmation.
After getting the approval, we started the production of clear glass mug. As normal routine, they were keeping following the production all the time. From the time when all moulds were equipped, to the end that all glasses were finished. This close monitoring was crucial in maintaining the integrity of the final product.
The next step was to do painting and make Donjulio Logo. Post-production, we applied colors and the Don Julio logo to the glasses, adding the unique brand touch. The final step involved designing secure, branded packaging to complete the experience, ensuring each piece was delivered in perfect condition and ready to impress.
The final step in the manufacturing process was the design and implementation of customized, secure packaging. This packaging was not only designed to protect the product during shipping but also to enhance the unboxing experience, thereby reinforcing the premium nature of the brand and the gift.
After finishing all goods, our QC people had done internal inspection and submit our report to client.
Results & Feedbacks
The launch was a success. We received excellent feedback, with customers praising the design and quality of the glasses. This resulted in enhanced brand engagement and visibility for Don Julio. Sales increased, and the project was highlighted in several media outlets, further boosting the brand’s profile. Overall, the campaign demonstrated the effectiveness of well-crafted, branded gifts in marketing.
